#22 IMMUTABLE LAWS OF MARKETING MP3 HOW TO#
#22 IMMUTABLE LAWS OF MARKETING MP3 FULL#

Sometimes it is better to drop things and move on rather than вЂreorgвЂ™ and try again. #19The Law of FailureFailure is to be expected and accepted.Recognize failure early and cut your losses. Those that think they are market leaders tend to substitute what they think for what the market wants. #18The Law of SuccessSuccess often leads to arrogance and arrogance to failure. You can not predict the future but you can get a handle on trends and take advantage of change. #17The Law of UnpredictabilityUnless you write your competitorвЂ™s plans, you canвЂ™t predict the future. History teaches that the only thing that works in marketing is a committed, single bold stroke that is least expected by the competition. #16The Law of SingularityIn each situation, only one move will produce substantial results. #15The Law of CandorWhen you admit a negative, the prospect will give you a positive.One of the most effective ways to get into a prospects mind is to admit a negative and then twist into a positive.Think Listerine. Rule #6 dictates you must find an attribute to own and that attribute may just be the opposite of the leader. #14The Law of AttributesFor every attribute, there is an opposite, effective, attribute. #13The Law of SacrificeYou have to give up something in order to get something.There are three areas of sacrifice the product line, the target market and constant change. #12The Law of Line ExtensionThereвЂ™s an irresistible pressure to extend the equity of the brandA company tightly focused on a profitable product may quickly find themselves thinly spread over many products and losing a lot of money.

#22 IMMUTABLE LAWS OF MARKETING MP3 FULL#

Think of the вЂњalways a saleвЂќ retail mentality training a customer to never buy at full price. #11The Law of PerspectiveMarketing effects take place over an extended period of timeLong term effects are often the exact opposite of the short term effect. #10The Law of DivisionOver time, a category will divide and become two or more categories.As a result of law #2, the marketing arena will always be an ever expanding sea of categories. #9The Law of the OppositeIf youвЂ™re shooting for second place, your strategy is determined by the leader.The key for #2 is to leverage an opponents strengths into a weakness. Gradually, the ladder becomes a two-rung affair. #8The Law of DualityIn the long run, every market becomes a two horse raceIn every new category is a ladder with many rungs. #7The Law of the LadderThe strategy to use depends on which rung you occupy on the ladder.It might be better to be a small fish in a big pond than a big fish in a small pond. #6The Law of ExclusivityTwo companies cannot own the same word in the prospects mindWhen the competitor owns a word or position in the prospects mind, it is futile to attempt to own the same word. #5The Law of FocusThe most powerful concept in marketing is owning a word in the prospectвЂ™s mindYou вЂњburnвЂќ your way into the mind by narrowing the focus to a single word or concept. All that exists in the world of marketing are perceptions in the mind of the customer.

#4The Law of PerceptionMarketing is not a battle of products, itвЂ™s a battle of perceptionsThere is no objective reality.

Being first in the market is only important in that it allows you to get into the mind first. #3The Law of the MindItвЂ™s better to be first in the mind than to be first in the marketBeing first in mind is everything. Few people are interested in whatвЂ™s better. #2The Law of CategoryIf you canвЂ™t be first in a category, set up a new category you can be first in. #1The Law of LeadershipIt is better to be first than it is to be better.ItвЂ™s much easier to get into the mind first than try to convince someone that you have a better product.

#22 IMMUTABLE LAWS OF MARKETING MP3 HOW TO#

Although it was written almost 20 years ago, the innovative rules still provide a solid understanding of how to succeed in the marketplace These laws are timeless lessons.My favorite Guerilla Marketing gurus, Al Riesand Jack Trout, offer The 22 Immutable Laws of Marketing. Video by OnePercentBetter.ДЄl Ries and Jack Trout help us understand why brands win with these 22 laws for understanding and dominating in the global marketplace. Learn The 22 Immutable Laws of Marketing by Al Ries and Jack Trout in this animated book summary.

22 immutable laws of marketing mp3